Client: Nike Sportswear
Agency: Conscious Minds
Role: Associate Creative Director
Few dreams are crazier than Alyssa Carson’s. She wants to the be the first human on Mars. Not the first woman. Or even the first American on Mars. She wants to be the first human. Period.
To get there, Alyssa knows that she will need more than a spacesuit. Like any other “crazy” athletic feat, she’ll need a whole lot of physical and mental strength.
We introduced the world to the athlete* within Alyssa. But we didn't just want to build her up like any other icon. We lean into her youthful audacity. This is a story about how she inspires others—but also a simple story about a bold teenager.