DANIEL DE JESUS KRUEGER
DANIEL DE JESUS KRUEGER

Fear of god
"Raid" & "MOC"

Client: Nike & House of Hoops
Agency: Laundry Service
Role: Senior Art Director

Jerry Lorenzo & Air Fear of God follow the same template: model in Fear of God product, Americana setting, and a clean  backdrop. We wanted to use this template as inspiration, but shift things a closer to the game.

To do so, we reversed Jerry's vision bringing Americana into a gym setting. 

 

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nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid
nike, fear of god, jerry lorenzo, laundry service, nike basketball, FOG, Air Raid

To showcase the duality of Jerry's vision, basketball and high fashion, we created a set of tap-through assets that allowed our community experience the Fear of God 'Raid' and 'Moc.' 

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Creative Director: Paul Wig
Producer:  Geoffery Warner & Cooper Collins
Design and Editing: Zachary Winterton
Photographer: Micah Fischer

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