Daniel D. Krueger | Design & Art Direction

Pura Vida Bartell Sweepstakes

In a partnership between Bartell Drugs, Alaska Airlines, and Dreams Resorts I lead creative on a large social campaign targeted at Facebook, Instagram, Twitter, and Social Toaster. Inspired by the bright colors of and wildlife of Costa Rica we built a campaign style guide to keep creative unified across all channels. Below is a small sample of the look and feel of the Pura Vida campaign.

  • Role: Creative Director
  • Year: 2016
  • Agency: Crown Social Agency
  • Website: Bartell Drugs

Pura Vida, Bartell Drugs, Alaska Airlines, Costa Rica, Social Media
Mood Board
Pura Vida, Bartell Drugs, Alaska Airlines, Costa Rica, Social Media
Color Guide
Pura Vida, Bartell Drugs, Alaska Airlines, Costa Rica, Social Media
Additional Lock Up
Pura Vida, Bartell Drugs, Alaska Airlines, Costa Rica, Social Media
Facebook and Twitter Cover Photos
Pura Vida, Bartell Drugs, Alaska Airlines, Costa Rica, Social Media
Pura Vida, Bartell Drugs, Alaska Airlines, Costa Rica, Social Media
Facebook and Instagram Posts