Client: Nike
Agency: Conscious Minds
Role: Associate Creative Director
For 3 consecutive seasons, we were charged with inspiring new ways to wear air.
Infusing the lightness of Air into body positions with dynamic movements and with a focus on joyful emotions we brought 75 images and 15 looks to life each season. Images strike a balance between inspiration and accessibility. We want to inspire unexpected ways to wear Air that feel true to life.