While we had succeeded in creating a wide array of content, it was time for us to establish a distinctive look and feel. An aesthetic that inspires TJ (House of Hoops persona), captures his attention and positions House of Hoops as an innovator and rule-breaker in the digital space.

A visual center allowed us to react quickly to client briefs, provide a sandbox to play in, and onboard freelance creatives consistently. 

01 Movement &
     Repetition

Repetition among still objects that create the feeling of movement. 

02 TEXTURES &
     REVEAL

Layered textures for mesmerizing overlays that tell visual stories. 

03 ROOTED IN
     B&W

Consistent color palette rooted in what TJ sees on his feed. Shoelace-white reads “HOH” at first glance.

04 SHOELACE WHITE &
     COLOR POP

Subtle inclusion of color will bring life and energy to creative and pop among b&w. 

creative