Client: Nike
Agency: Conscious Minds
Role: Creative Lead / Associate Creative Director
Sneakers are more than what's on our feet. They're how we move through the world and an extension of who we are.
These protagonists are agents of change, social justice leaders, and fearless creatives who make a seismic difference in their communities. Air Max helps them reach even higher.
Our concept 'Open Air' brought our heroes out of the studio and onto the streets. Where these protagonists generate energy that the community can feel. They live where the sky meets the city—and their futures are unlimited.