Client: Nike
Agency: The Springhill Co.
Role: Creative Lead
To celebrate Lebron's All-Time Scoring record, we created the faces debate with a puppet duo – Mad and Madder – who, even in this economy, have nothing better to do than critique and dissect LeBron’s every move. They’ve been around a long time – too long perhaps – and have found an embarrassingly small community of people online with whom to share in their disdain for The King as they spew nonsense from their makeshift set in Mad’s garage.
Even after witnessing 20 straight seasons of greatness from LeBron James, some amongst us, like Mad and Madder, are still in denial. They can fabricate tall tales, they can take cheap shots, and they can demand recounts but one thing remains true...NUMBERS DON’T LIE.
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