Selected X (Selected by) is a Nike editorial franchise featuring real style stories, told by real people, made to inspire everyone to create and express their own style with Nike gear.

At Conscious Minds Studios, we worked with Nike to create a creative strategy and direction to strengthen and increase engagement within the marketplace. Tapping into the creative mind of Authenticators and Influencers, our concept 'Dreamscapes: Elevate their Vision of the World' came to life. Over a 5 week period, 5 unique stories were pitched, captured, and produced, coming to life online and within the Nike App.

Shot by the incredible Arielle Bob-Willis