To celebrate StockX's 10-year anniversary, we created a multi-day activation in Detroit during 313 Day that honored the city and community that helped shape the brand.

At the center was one of our first immersive retail experiences, combining shopping, storytelling, and live programming. A modular environment, integrated digital content, and a central stage created a flexible space for product, conversation, and community throughout the weekend.

We also introduced a custom 10-year identity, including a new "10X" graphic system, that unified the experience and marked the milestone. The activation established a foundation for how StockX will approach future retail, events, and brand experiences.