#Tweets2grams

Client: T-Mobile
Agency: Laundry Service
Role: Senior Art Director

In 2017, we were tasked with revamping T-Mobile's Instagram Strategy. A previous dumping ground for above the line creative, we started with multiple content buckets to keep T-Mobile's 'gram ahead of the curve. As the originators of the Unlimited Lifestyle, we used influencer partnerships, platform specific creative, and unique storytelling to make T-Mobile a social brand – not just a brand on social.

With Tweets2grams, we captured a user’s Tweet, animated their stories into short gif-style videos, and then sent them back.

From your Twitter feed to our Insta grid: “Totally forgot that I get free in-flight WiFi because T-Mobile is awesome.”

We saw your tweet and we made this thing: “I kind of wanna go back to T-Mobile & get a case or something, mostly just wanna see that guy again lmao.”

Creative Director: Allyson Paisley
Copywriters: Luke Hausman
Producer: Mara Auster
Graphic Designer: Nina Nguyen
Social Media Managers: Mikaely Quaranta & Daniel Palau
Animations: Giant Ant

#Tweets2grams

­­­­­