Client: Nike & House of Hoops
Agency: Laundry Service
Role: Associate Creative Director
The ‘Roses’ color way is inspired by Giannis’ late father Charles, and the phrase “I Am My Fathers Legacy”, which can be found on the outsole of the shoe and in Giannis’ IG bio.
Playing into the name of the color way — we created a world where our basketball model, in the ZF1 ‘Roses’, is completely surrounded by rose petals.
Interactive Instagram Stories
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